Overview
The El Segundo Art Walk is a self-guided art event that takes on a fresh brand identity each year.
We were commissioned by the city of El Segundo and Boundary Digital to create a poster and brand identity for the 2021 El Segundo Art Walk. The Art Walk is a South Bay event where local businesses transform their spaces into temporary galleries, allowing local artists to showcase their work to the community.
The Art Walk’s branding evolves yearly, and branding elements are pulled from the poster and used across a variety of printed and digital media to promote the event. We developed a magazine cover, map system, ads, social media assets and merchandise for the event.
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El Segundo Art Walk